Our annual survey shows that most customers prefer to pay with cards online.
This means that offering your customers to pay with cards, will most likely also increase your webshop conversion rate. What cards you should offer in your webshop depends on which market you are aiming for and what target group you have.
- Visa and Mastercard are the most common international cards
- Maestro and VisaElectron are especially popular among the youth and students
- American Express cardholders spend 5 times as much online compared to other card holders
When your customers shop online and pay with their VISA or MasterCard, you can make an extra security check by letting them go through a 3D secure check.